Best Practices For Designing A High Traffic Website
December 8th, 2007 by Levi Posted in Web Development
At Three Block Media we are always looking for ways to make the websites we build more effective when it comes to SEO (Search Engine Optimization). Below you will find a list of factors that improve significantly your rankings with Google. We strive to implement most of these techniques into all of our customers websites.
KEYWORDS
Keywords in <title> tag - A keyword written inside the <title> tag shows in search results as your page title. The title has to be short and the keyword must be close to the beginning.
Keywords in URL - Putting keywords in your URL help a lot - e.g. http://www.domainname.com/keyword-services.php.
Keywords In Document Text - It is very important to put keywords in any documents that are on your website. Don’t go over board, it should only be about 3-7% of the words in your document, any more and search engines consider it suspicious.
LINKS
Links from Similar Sites - Having links from similar sites is very, very helpful. It indicates that the competition is voting for you and that you are very popular within your topical community.
Backlinks - The more the merrier. But keep in mind that the reputation of the sites that link to you is more important than the number of links on phenocal products on your site. Choose sites wisely, and make sure they are reputable sites to ensure better rankings.
CONTENT
Unique Content - Having a lot of content (relevant, and most importantly different from the content of other sites both in wording and topics) is a really big boost for your site’s rankings.
Content Change - The more frequently you change and/or update your content the better. However it is not so great if you make small changes to existing content. Make sure when making changes to existing content that it is a large change. We believe it is just better to add more content than to change existing, but you choose what works best for you.
The above points are just a small sample of the things that you should make sure your website has. If you manage your own content than make sure you are plugging in as much as you can, as often as you can. If you need help with your existing site, let us know and we can help you in the SEO process to make your website more successful.